Your 90-Day Plan

Where you’re heading · 12 months

Baseline · 12 months

£160,000

Profit £56,000 (35%)

Personal income £64,000

Stretch · 12 months

£200,000

Profit £70,000 (35%)

Personal income £80,000

Rebuilt since the audit: Tech VA Academy is out, three-tier Optimise pricing is in. Baseline assumes around 35 Optimise clients across the three tiers (weighted average £2,800), ten to fifteen gateway audits per month once live, and one VIP Day per month. Stretch assumes the demand engine is converting at cold-audience rates by month six, with the GHL pillar webinar working as a second acquisition channel.

What we’re holding · Revised priorities

The eight things that matter

Quiz repositioning: reframe to £10k-£20k+ month plateau founder (you updated the headline to the six-figure quiz; we push it further)

Pricing activation: three tiers (£1,997 / £2,997 / £4,997) plus a VIP tier that bundles each with a VIP Day

Gateway offer live: £197 systemised two-hour audit (delegatable at £100/hr cost)

Three deep case studies from the retreat automation, onboarding/check-in, and Instagram funnel clients

LinkedIn content built from zero — eight weeks of new content, not deployment of existing

Framework naming and trademark (in parallel, not blocking)

GHL-as-pillar test: a second webinar on GHL + Optimise (keeps the free GHL account hook)

Client-planning GPT via the AI Collective (the product differentiator you identified)

The three projects · 90 days

Three projects running across the next 90 days. Projects one and two are the focus during our mentorship period (weeks 1–8). Project three carries you into independent execution from mid-June onwards.

Month by month

April through July

Each month has a clear theme and a guardrail. The guardrail is the pattern to watch for — designed around how your capacity actually works, not how plans usually pretend capacity works.